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What Corporations Actually Want from NGO Partnerships (Hint: Not Tax Deductions)
For years, nonprofits have walked into corporate partnership meetings with the wrong opening line. They lead with tax deductions, CSR/ESG talking points, and heartfelt stories. They assume the company also exists to be generous and do good, following the tenets of stakeholder capitalism. Sometimes that's true. But most of the time, "do good" is not the real reason the meeting is happening. When corporations work alongside NGOs, it is rarely symbolic. Corporations partner with
claudiotancawk
Feb 235 min read
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