G4 Alliance | First Digital Fundraising Campaign | Nov. - Dec. 2024

In 2024, I led the G4 Alliance’s first digital fundraising campaign to support the launch of the Operative Encounter Registry (OER) and its Community of Practice (CoP)—transformative initiatives developed in partnership with the World Health Organization. The campaign mobilized donors to underwrite pilot projects in low- and middle-income countries, where the OER is designed to capture standardized surgical data, improve hospital-level quality, and inform global health policy.

Through a mix of targeted email outreach, digital marketing, and donor engagement, we invited supporters to fund specific impact levels—from training sessions and educational content to full pilot site implementation. Contributions enabled hospitals to join a global CoP that connects clinicians, advocates, academics, and industry leaders, creating a collaborative ecosystem for peer learning and sustainable quality improvement.

This campaign not only strengthened the G4 Alliance’s financial base but also demonstrated the power of digital storytelling and coalition-driven advocacy in mobilizing resources for neglected surgical patients worldwide.